HOSPITALITY Essay Example | Topics and Well Written Essays - 2000 words

HOSPITALITY - Essay Example For instance, in this paper, Australia intends to use the pop-up restaurant in promoting the countries hospitality through displaying the native products as well as skills. The theme of the trade fairs as planned by the government of Australia is to win more traders to the country through which Australia intends to have more businesses generated at the international front. Through the trade fairs, Australia intends to generate international media coverage through which the country will be positioned with the market orientation of a sophisticated cosmopolitan country, which has also a very strong economy. Hospitality industry has therefore been the choice by the government to have this objective realized within her trading partners and beyond. The main characteristic feature of using the pop-up restaurants is the ease of using social media as a tool for communication, ordering and placing reservations or better still keep a constant follow-up of these restaurants in terms of relocatio n. The concept of a pop-up restaurant as adopted by the government of Australia will serve as a distinct event itself running from the midmorning hours (at eleven in the morning) to ten at night for the days running from Wednesday to Sunday. It will display different recipes for the country’s hospitality industry and will run on a capacity of sixty persons served on a first come first served basis. Only currency in form of cash as well as checks will be in use to purchase the services. For the ease of convenience, the pop-up restaurants will adopt the system of no-reservation as guests will be served through a communal style dining room and thus the first come first serve basis of serving is preferred. The retail hospitality exhibition will be set off through a well organized cultural night which will be useful in informing the guest of the

Business-Level and Corporate-Level Strategies Essay - 11

Business-Level and Corporate-Level Strategies - Essay Example Additionally, the merger and acquisition strategies that the company has adopted has made it to effectively meet the needs of its customers as well diversify its operations. Some of the notable companies that AT&T has acquired include America Movil and Direct TV among others. The company competitors are T-Mobile, Verizon, and Sprint. This paper seeks to discuss various levels and types of strategies adopted by AT&T as well as the comparison of its strategies with those of Verizon its main rival. For any company to succeed in a short-term and in the long-term, it must come up with unique business-level strategies. As a leader in the telecommunication sector, AT&T success has been achieved as the result of effective business level strategies. One of the notable strategies that the company has adopted is the master strategy. This implies that the company intends to be the only telecom provider that connects its small and large customers anywhere. Recently, the company management stated that AT&T plans to focus exhaustively on large customers. This will account for 75% of the company revenue an aspect that will save the $1 billion annually (Ausik, 2012). Another key strategy that AT&T embarks on is product differentiation. One of the major aspects that differentiate the company from its competitors is the exclusive agreement with Apple Corporation to sell iPhone. As a result, the company has benefited from strong customer loyalty based on the valuable products provided by Apple . The marketing strategies that AT&T adopts have a great impact on the profitability of the company. Geographically, the company is positioning itself as the leader in wireless coverage. Additionally, the company as noted earlier has embarked on diversification of its product line. Some of the wireless products that AT&T provides include PTT, video share, and voice-IP among others.